Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
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Efficient Contract Management Tips for Industrial Equipment Suppliers

Efficient Contract Management Tips for Industrial Equipment Suppliers

This article introduces the 'Model Contract for Turnkey Equipment Supply for Industrial Plants' launched by the International Chamber of Commerce. It provides a clear structure for equipment procurement, reduces transaction costs, and ensures efficiency and reliability. The contract covers key terms to maximize the interests of both suppliers and buyers, making it an essential tool for modern industrial project management.

08/05/2025 Logistics Encyclopedia
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Fundamentals of International Freight Forwarding and Sales Guidelines

Fundamentals of International Freight Forwarding and Sales Guidelines

This article explores the foundational sales knowledge and principles in the international freight forwarding industry, including the cost structure of air transport, commonly used terms, and sales techniques. It emphasizes the importance of independent learning, facing challenges bravely, maintaining integrity, and courageously taking responsibility for enhancing sales abilities. These knowledge and skills are crucial for the success of every freight forwarding professional.

07/16/2025 Logistics Encyclopedia
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The Complexity and Challenges of Cross-border Door-to-door Logistics

The Complexity and Challenges of Cross-border Door-to-door Logistics

Cross-border door-to-door logistics is a crucial aspect of international trade. This article explores the complexities of logistics services and the meanings of different trade terms such as EXW, DDP, DAP, and DAT. It emphasizes the importance of experienced logistics companies in ensuring efficient and safe transportation, as well as their ability to provide a diverse range of added services.

07/17/2025 Logistics Encyclopedia
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Effective Internal Linking Strategies Boost SEO Performance

Effective Internal Linking Strategies Boost SEO Performance

This article provides an in-depth analysis of the importance and optimization strategies for internal links in search engine optimization. It covers the definition, types, and SEO benefits of internal links, offering a comprehensive guide from best practices to advanced strategies. The aim is to help website owners improve website traffic, enhance user experience, and achieve better rankings in Google search results by optimizing their internal linking structure. It emphasizes how strategic internal linking contributes to a well-organized and easily navigable website, ultimately benefiting both users and search engines.

12/30/2025 Logistics Encyclopedia
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Understanding Cargo Classification in Air Freight Tonne Goods and Tonne General Cargo

Understanding Cargo Classification in Air Freight Tonne Goods and Tonne General Cargo

This article provides a detailed analysis of the concepts of "weight on tons" and "flat weight" in the freight forwarding industry, specifically their application in air cargo transportation. By comparing weight calculation examples, it explains the definitions of light goods, heavy goods, and flat goods, as well as how to classify them under different transport modes. Understanding these terms is crucial for reasonable charging in cargo transportation.

07/28/2025 Logistics Encyclopedia
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Six Practical Tips for Mastering Less Than Container Load Shipping

Six Practical Tips for Mastering Less Than Container Load Shipping

This article shares six key tips for LCL (Less than Container Load) shipping, including understanding the English terminology for LCL, being attentive to shipping terms during client negotiations, ensuring accurate cargo billing, being mindful of minimum charge issues, and offering advice on remote port and inland delivery. These tips aim to enhance the operational efficiency and responsiveness of practitioners in the LCL shipping process.

07/28/2025 Logistics Encyclopedia
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Freight Forwarding Guide Covers Fees Docs and Customs Hurdles

Freight Forwarding Guide Covers Fees Docs and Customs Hurdles

This article provides detailed analysis and practical advice on common issues in freight forwarding, such as Telex Release fees, MSDS, and customs clearance. It covers Telex Release fee collection strategies, MSDS preparation, customs clearance route selection, cargo damage handling, interpretation of trade terms, export certification requirements, and fumigation & qualification procedures. The aim is to help freight forwarders mitigate risks and improve efficiency in their operations.

08/22/2025 Logistics Encyclopedia
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Shanghai Port And Ningbo Port: Four Process Differences Revealed

Shanghai Port And Ningbo Port: Four Process Differences Revealed

This article conducts an in-depth analysis of the four major process differences between Shanghai Port and Ningbo Port. It explores the distinctions in freight forwarding operations in terms of the incoming container manifest, data requirements for entry, pre-loading manifest submission, and customs declaration timing. These differences not only reflect each port's management model but also highlight the measures taken to enhance operational efficiency.

07/18/2025 Logistics Encyclopedia
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Container Types and Parameters Explained

Container Types and Parameters Explained

This article provides a detailed overview of the parameters of different types of containers, including general cargo containers, open-top containers, hard-top containers, flat-rack containers, refrigerated containers, bulk containers, ventilated containers, and tank containers. Each type of container is clearly explained in terms of external and internal dimensions, volume, and weight capacity, helping to select the appropriate container to meet various cargo transportation needs.

07/18/2025 Logistics Encyclopedia
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